President and CEO
Meet our fearless leader, favorite collaborator and driver of all things 5280: A brother to agency founder Craig Lawrence, Scott Lawrence has been with L&S for more than 30 years. He plays a strategic role in nearly every agency account, and has key relationships with many of the region’s best-known organizations. Scott is passionate about community service, and serves on the boards of Xcel Energy, Sioux Falls Development Foundation, the National Music Museum, Sioux Empire United Way, the South Dakota Symphony and many other local and regional causes. He is the driving force behind the L&S 5280 Mission and is at the core of the passionate and relentless culture of the agency. Prior to joining L&S, Scott was the band director at Marion High School in Marion, South Dakota. He considers L&S his band, and loves how he gets to “direct a different piece of music every day.” Scott earned his BFA degree from the University of South Dakota in Vermillion, South Dakota.