An award-winning creative director and writer, Melody is responsible for concepting, brand development and executing work that integrates creativity with the client’s strategic plan and overall marketing goals. Melody is also a certified email marketer who specializes in optimization, digital campaigns and landing pages. She has played an indispensable role for the agency’s tourism clients, with more than a decade of experience and extensive knowledge and insight into travelers and what motivates them. Mel joined the L&S team in 2000 after a career as a reporter and producer for South Dakota Public Radio and KELO-TV in Sioux Falls. She also previously served as the public relations coordinator at Children’s Care Hospital and School in Sioux Falls. Melody earned her BA in Mass Communication from the University of Sioux Falls.