Vice President of Digital
For someone who’s immersed in all things digital, Laura sure is great to work with in real life. She joined L&S in 2006 and has been going 5280 ever since – expertly leading digital strategy and online efforts for key clients like South Dakota Tourism, Deadwood, Black Hills Central Reservations and others. In her role as Vice President of Digital, Laura is a leader and a mentor for our digital team who constantly pushes to keep L&S on the forefront of innovation. As a Google AdWords certified professional, Laura drives efforts to enhance search rankings, monitor analytics, strategize social media campaigns and produce websites. She graduated with honors from South Dakota State University with a BS degree in Journalism and Advertising.