Senior Creative Director
As a Senior Creative Director and copywriter, Kristy has balanced her love of writing and problem solving with a passion for creating strategic, award-winning ad campaigns for over a decade. Kristy plays an indispensable role from the beginning of campaigns until the end, helping translate the insight team’s findings into creative strategy and the final creative product. In addition to being an experienced thinker and writer for clients like Sanford Health and the South Dakota Office of Highway Safety, Kristy is content marketing certified and helps coach our copywriting team. Outside of L&S, Kristy has gained experience in creative and digital marketing at SDN Communications, Daktronics, Inc. and Sanford Health. She graduated summa cum laude from South Dakota State University with a BA in Journalism/Advertising and minors in English and Spanish.