“Hey Joey, we’d like to update your bio and maybe take some of the fluff out.” Joey’s response: “Writers are mostly fluff. If you take any out, you expose the acerbic, cynical trappings lurking under the surface.” Roger that, wordsmith friend. At L&S, Joey breathes life into award-winning campaigns with concepts and copy for branding campaigns, websites, digital marketing and more. In addition to getting his BA in English and a dual minor in history and film studies from the University of Nebraska-Lincoln, Joey spent a summer at Oxford. There he studied Shakespeare, Pre-WWII British Economics and Beer. Before joining L&S, Joey was a senior copywriter with Target in Minneapolis, MN.