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University of South Dakota - Smart in 30 Seconds

The Summit League Basketball Tournament attracts thousands of sports enthusiasts every year to Sioux Falls. We worked closely with the University of South Dakota to create a series of unique messages that would attract attention, and we placed the posters where fans would have no choice but to read them—the men's bathrooms on the main level of the Sioux Falls Arena.
The posters present a quick fact to the readers before asking them to consider the benefits of a USD education.

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