University of South Dakota - Live to Learn
Take a look at typical college advertisements. You’ll probably find that most skip a simple fact: college is fun.
For USD’s fall campaign, we wanted to show prospective students that making the most of college is about balancing fun with your future — and that USD is the perfect place to do it. Billboards deliver the message literally, while campaign videos show our target audience what their next four years might be like: passionate athletic events, an extraordinary academic environment, and a gorgeous, state-of-the-art campus.