Taco John’s – TJ Baja Boneless Wings
Fall is famous for falling leaves, football and – at Taco John’s – wings. Taco John’s promoted its four flavors of TJ® Baja Boneless Wings (including a new Ghost Pepper variety) by launching two digital promotions during peak wing seasonality. The first landing page matches users with their ideal Wing flavor based on a personality profile, rewarding them with a free order. The second, launched during Halloween, urges users to share their #ISawAGhost taste face, promoting the scary spice of Ghost Pepper Wings.