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Taco John's - Summer of Tacos

What’s the best way to promote five unique menu items over a very tight five month time period? For L&S and our friends at Taco John’s, the answer was simple: take over summer! The Summer of Tacos kicked off with two weeks of online buzz building plus an exclusive launch event in Lincoln, NE. This was followed with the release of Street Tacos, as well as appearances at the 80/35 Music Festival in Des Moines, IA and Country Jam in Eau Claire, WI to promote new items like the Walking Taco and Summer Drinks, as well as classics like the Cinco de Mayo promotion and the Six Pack and a Pound®. All of this and more to get the word out about Taco John’s and the best summer ever.

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