Taco John's - Santa Fe Burritos & Bowls
Santa Fe Burritos & Bowls are a whole new way to TJ®, and we were tasked with creating a campaign to promote Taco John's® most customizable menu item.
The Santa Fe Share is a promotion that allows fans to share a Santa Fe coupon with friends to receive up to a free Burrito or Bowl. We also launched a mobile campaign and designed an interactive web video that allows viewers to create their own digital Burrito or Bowl experience with a few hidden surprises along the way.
To encourage excitement within the franchise about the new menu items, VIP events were held in select cities to give community voices and leaders a sneak peek at Santa Fe before the nationwide launch. TV spots and point of purchase materials are also elements of the Santa Fe Burritos & Bowls campaign.