Taco John’s – Flamin’ Hot Cheetos Burrito
Taco John's new Flamin' Hot® Cheetos® Burrito combines two epic fan favorites: a Taco John's burrito and Flamin' Hot® Cheetos® snacks. To build buzz and launch the menu item with a bang, a college street team visited 18 universities in four days, handing out coupons, sharing bags of Flamin' Hot® Cheetos® snacks and promoting the Mission Pawsible app where users can earn free food. In addition to two wrapped vehicles, bright orange t-shirts and flamin' sunglasses help promote the menu item. In the restaurant, point of purchase materials pair the Burrito with Chester Cheetah. Television creative shows Chester Cheetah getting caught red-handed in the Taco John's test kitchen, and radio creative uses a familiar song to announce this epic partnership along with the Mission Pawsible app.