This year’s iteration of Fish Tacos launched a new, yearlong campaign from Taco John’s – I Am Taco.
The campaign ties into each LTO from Taco John’s in 2016, and show them off in a way as unique as the menu items themselves. With I Am Taco, the tacos are the stars. They’re talking to you on TV, radio and online spots, daring you to come get a taste.
When Fish Tacos returned again this year, we wanted to give them a fresh treatment to go with the new campaign. So we went back to basics. No dancing pirates. No ocean waves. And definitely no fish puns. Just big attitude, and even bigger flavor.