Taco John’s – 25 Days of Original Gifts
L&S helped Taco John's launch the landmark return of Nachos Navidad® and the Apple Grande with 25 Days of Original Gifts. Each day, fans can visit a unique holiday landing page for a chance to win a different original gift including anything from TJ® sleds and wrapping paper to a slick tie or one-of-a-kind taco hat.
The campaign kicked off on social media as we personally responded to more than 50 fans about the return of Apple Grande (even spelling some of their names in cinnamon candy). TV and radio support the ongoing digital campaign with notes of nostalgia and original holiday cheer.