Spearfish – Lose Yourself in Our Beauty
With its deep canyons, cascading waterfalls and endless hiking and biking trails, Spearfish, SD, has branded itself as the place for outdoor activities and adventure in the Black Hills. Whether it’s hiking, biking, fly fishing, rock climbing or just relaxing, Spearfish has something for every outdoor enthusiast.
Through ads that use visually stunning photography and artistic techniques, the 2014 SD Tourism co-op marketing campaign invites visitors to lose themselves in the beauty and adventure of Spearfish. To share this message with a wider audience, the campaign targets avid adventure seekers of all skill levels in both established geographic markets and targeted outdoors publications.