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South Dakota Tourism - Your American Journey

This year, Lawrence and Schiller wanted to show the personal side of the journey. The smiles…the laughter…the “once in a lifetimes.” That’s why for the 2014 Your American Journey television spot we followed a real family on their trek to discover the Great Faces and Great Places of South Dakota.
The 2014 Your American Journey campaign is meant to show potential visitors that you don’t come to South Dakota to sightsee. You come to do things…to jump in feet first.
It is after all, much more than a vacation…it’s Your American Journey in South Dakota.

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