South Dakota Tourism - My Great Place
How do you inspire travelers to choose South Dakota as their vacation destination? You invite them to find their Great Place in the state. The newest My Great Place marketing campaign for the South Dakota Department of Tourism is an invitation to experience something unique and special with the backdrop of icons like Mount Rushmore National Memorial, Custer State Park, Badlands National Park, the Missouri River and more. When visitors find their Great Place, they don’t just find a memorable destination, they also find something completely unexpected and somewhat unexplainable. To help illustrate this sentiment, inspiring imagery of South Dakota icons and scenery were used to promote the state on billboards and shopping mall entrances. Magazine spreads, direct mailers and a unique 3D piece further inspired people to find out more about the Rushmore State. Television, cable and alternative television spots were targeted to specific audiences and placed on programming that matched their viewing habits to help inspire people to find their Great Place in South Dakota.