South Dakota Tourism - My Great Place
Everyone has a great place. It may be on the banks of a river, on a hiking trail or at the foot of a mountain carving, like Mount Rushmore National Memorial or Crazy Horse Memorial. It’s very personal and different for each person. My Great Place is both a physical location and a state of mind.
That’s the sentiment that the South Dakota Department of Tourism, working with L&S, is trying to convey to visitors in the 2015 tourism campaign. New television, print ads and larger-than-life-displays feature iconic imagery of South Dakota and invite visitors to come find their own Great Place in South Dakota.