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SD Tourism – Macy’s Thanksgiving Day Parade Street Team

In the days before the 2012 parade, Mount Rushmore mascots raised awareness of South Dakota as a vacation destination at iconic locations, such as Bryant Park, Rockefeller Plaza, Radio City Music Hall, Times Square, Chinatown, Little Italy and Central Park.
Along the way the mascots distributed nearly 5,000 collateral pieces promoting a vacation giveaway and posed for hundreds of pictures shared countless times through social media.

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