SDOHS - Someone Needs You
The decision to buckle up affects more than just one person. We worked with the South Dakota Office of Highway Safety to raise awareness of seat belt safety on South Dakota roads. The "Someone Needs You" campaign focused on reaching South Dakota teens – a group who we found often viewed seat belts as uncool and restricting of their freedom.
We launched an Instagram photo contest that encourages the young people of South Dakota to post photos of the reasons why they buckle. Photos of family members, significant others, friends and pets are posted with the hashtag #WhyIBuckle. Key fobs and post-it notes promote the contest in South Dakota high schools. Every week, more photos are being aggregated at www.DriveSafeSD.com to show the hundreds of reasons why South Dakota teens buckle.