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South Dakota Office of Highway Safety - Lesson Learned


New drivers face a lot of excitement – and pressure – as they earn their license. And with proms, graduations and summer road trips, it’s crucial to make sure teen drivers are safe drivers.

To kick off April being Distracted Driving Awareness Month, the SDOHS and L&S launched a spring campaign targeting new drivers with the message that an accident can shatter futures and families. We created disruptive installations with crashed cars and shattered glass clings to connect with teens at malls and schools. We also filmed a documentary video chronicling the stories of two real South Dakota teens to stress the danger of distracted driving and importance of seat belts.

High school promotion kits, assemblies, radio, social media and more all drove students to LessonLearnedSD.com where they could watch the video to win $10,000 plus another $10K for their school. And in addition to earned PR buzz, we helped establish a statewide Safe Driving Day on April 20 to remind all South Dakotans to stay safe on the road.

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