South Dakota Office of Highway Safety - Jerk The Wheel
What started out as a small campaign to warn drivers about the dangers of overdriving winter conditions quickly became one of Lawrence & Schiller’s most viral campaigns ever.
“Jerk the Wheel” had everyone talking, from industry staples like Adweek to news outlets like the Huffington Post and Time Magazine. It was even the inspiration for a full segment on The Daily Show. Best of all? South Dakota’s slick winter roads became a little bit safer.