South Dakota Lottery - Jolly Good Fun
Our work and research with the Lottery and its players has yielded numerous useful insights. For the holidays, we learned people love to give and get scratch tickets not so much for the chance to win, but for the excitement and anticipation of the shared experience.
With that in mind, we created a campaign focusing on the fun and nostalgia of the holidays. From television and radio to billboards, posters and social media, our goal was to show that holiday scratch tickets are not only a great gift…they’re Jolly Good Fun.
When all was said and done, holiday scratch ticket sales were up 7.9% from the year before. Meaning a lot more lucky South Dakotans found some Jolly Good Fun in their stockings this year!