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We All Win


It’s not every day that a leading healthcare organization launches a $1 million medical research award. So when they do, you do it big. 

L&S partnered with Sanford Health to introduce the Lorraine Cross Award to both consumer and medical research audiences, emphasizing the global impact and immediate change the honor could mean for our future. The messaging focused on one key takeaway: that when someone wins the Sanford Lorraine Cross Award, their medical innovation or cure will impact the world, meaning we all win.

The campaign was brought to life through a modern, dynamic website to house all the award details, as well as through digital video, rich media display, native content, social media content, outdoor, international print ads and more. The campaign’s central images – a variety of striking, global faces – were captured by the L&S team and a photography partner to show the individual impact of this worldwide award. 

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