Walk In Care
If you’re sick today, you should be seen today. That’s always been the case at Sanford Health’s SameDay clinics. For the next iteration of SameDay care, Sanford and L&S launched a campaign announcing expanded walk-in visits. So patients no longer have to wait it out during a day of work or school – they can walk right in.
The campaign uses TV, radio, print, outdoor and digital display placement to promote Sanford’s SameDay walk-in care. In addition, we targeted niche audiences including moms, working professionals and newcomers to the Sioux Falls area with targeted online display ads, social media posts, digital videos and online radio. Finally, we put the “walk in” message where sick people need it most – at the pharmacy. Sanford and Lewis Drug partnered to include SameDay messaging on pharmacy drive-thru window clings and endcap displays with cold and flu season essentials.
All efforts direct users to SanfordWalkin.com, a responsive landing page that lets them easily find a clinic nearby. An infographic supports the campaign by helping people “know where to go” - the ER or a walk-in clinic.