Sanford Cancer – Faces of Cancer
The latest research shows that one in three women and one in two men will be diagnosed with cancer at some point in their lifetime. With numbers like that, it's safe to say that cancer doesn't discriminate. Anyone can be affected, which makes the faces of cancer patients exceptionally diverse. It also makes Sanford Cancer, the face of cancer care, incredibly determined.
To help get the word out about the benefits and expertise of Sanford Cancer, we partnered with the health leader to create an impactful and emotional set of spots. The work focuses on the unwavering spirit of those affected and the indomitable spirit of the doctors working to cure them.