Normandale Community College "Destination: Degree"
To drive summer and fall enrollment for Normandale Community College, L&S started by putting ourselves in the minds of students: what makes them enroll and, more specifically, what makes them choose Normandale?
Secondary research and sessions with key stakeholders revealed that students want a degree; they just have no idea how to get there. So to encourage students to take the next step, we created the "Destination: Degree" campaign positioning Normandale as the navigator students need.
With punches of bright color and an energetic, diverse feel that echoes the campus, the campaign included display banners, online radio, targeted social media and digital video directed to several niche audiences.