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Midco Xstream Gig

Life. Changing. Internet

Who’s ready for up to 35X faster internet service? It seemed like an easy message – gigabit internet is all about speed and capacity. Or is it? Digging deeper, the L&S insights team discovered that, when it comes to new technology, people don’t necessarily want more stuff – they want more ways to make life better.

That’s the insight behind the Midco Xstream Gig campaign, which included digital, social, TV, radio and outdoor billboards, launched continuously throughout 2017 as service became available in every Midco community across the region. To up the education and engagement even more, we added boots-on-the-ground street team efforts, infographics and an interactive “Dream Gig Win Big” social media contest. Now that’s life changing! 

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