“Let’s Go” Brand Refresh
Think your New Year’s resolution was big? Midco® (Midcontinent Communications) kicked off 2016 with a new name, logo and brand identity – the company’s first rebrand since 1999. The new “Let’s Go” positioning line defines the company’s mission of empowering people to do great things through technology and entertainment. From comprehensive brand perception studies, strategy and focus groups to a fresh new consumer campaign, new website, custom music package, internal branding and signage – “Let’s Go” is so much more than a marketing campaign. It’s the natural evolution of one of the top telecommunications companies in the Midwest. We’re proud to be part of it.