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Lewis Drug - Your First Stop For Merry and Bright

After extensive research, we discovered guests love Lewis for the key categories in which they dominate local share, but many are unaware of the broad product assortment available in the rest of the store. Our answer was to re-establish Lewis as “your first stop” for everyday needs and more.

Starting with holiday 2015, we developed a campaign for TV, radio, outdoor, social and digital featuring “Your first stop” as the setup to showcase the breadth and depth of holiday product available at Lewis.

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