Lewis Drug – Lawn & Garden
After a long winter, our entire region was left longing for the warmth of spring and summer. But nobody was more eager for the outdoor seasons than Lewis. To promote the chain’s Lawn & Garden department, we created a campaign that dubbed the retailer “The official sponsor of your spring and summer.”
By combining Lewis’s local expertise and impressive product offerings (including the area’s largest selection of Weber grills) with vibrant color and bold type, we were able to show consumers how easy a lawn transformation can be while positioning Lewis as the local lawn & garden leaders. The campaign includes everything from TV and radio spots to May Day-inspired door-hangers.