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All Things Spring


Lawn and garden season is a big deal in the Midwest. For Lewis, it means celebrating all things spring by appealing to people who may not have a green thumb but want to look like they do.

L&S positioned Lewis as your first stop for spring with billboards, TV, online banners and radio that featured splashes of color and weather-trigged messages to promote certain products on hot, sunny or rainy days. We also encourage people to groom their green thumbs with a series of DIY lawn and garden web videos. A comprehensive content marketing strategy including Facebook, Pinterest and a series of in-depth blogs helped people do all things spring, from grill cleaning to gardening and kids crafts.

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