Ask HuHot customers why they love the Mongolian Grill concept, and you’ll inevitably hear about the endless stir-fry. We call it the “all-you-can-eat” factor. HuHot’s guests don’t just get to customize their own entrees from a huge assortment of ingredients (a must among Millennial diners)—they’re also welcome to get as many servings as they want. The options are unlimited. The stir-fry is, well, infinite!
It was the light bulb moment that ultimately led to the “Infinite Bowl” campaign. By connecting all of HuHot’s most appetizing attributes to a tripped out cosmic philosophy, we were able to create a campaign that’s at once entertaining and enticing.