Great Plains Zoo – Can’t Miss Koalas
Koalas are cute, cuddly and rare. In fact, only a few zoos in the United States have them on display. So when a traveling pair of these marsupial mates made their way to the Great Plains Zoo for the summer, we knew it was a big, furry deal.
L&S created a bold, playful campaign using vibrant colors and the “Can’t Miss Cute” theme to drive urgency and play up the animals' adorableness to attract visitors. Working with the Great Plains Zoo team, we created a video, billboard, posters, print ads, radio and more to promote their visit. We even partnered with the Empire Mall to hang koalas from pillars and place a giant koala cut-out board in the kids play area.
The Zoo team used this creative direction to version signage, hand-outs and more, making this can’t-miss koala campaign a snuggly success.