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First PREMIER Bank - Possibility


During research focus groups and intercepts, First PREMIER Bank customers told us how much they value their personal, people-focused bank. But non-customers told us that they didn't realize First PREMIER Bank was a bank at all.
To combat this lack of awareness, L&S developed a branding campaign focused on the endless possibilities that PREMIER can help customers pursue. The campaign launched with a new positioning statement and tagline: Believe in Possibility. The tagline is reinforced with new television creative using green cues throughout the spot to reinforce the PREMIER color palette and represent different service lines. Outdoor creative shows the wide-open possibilities PREMIER offers. In the coming months, the campaign will continue to unfold with additional creative and a redesigned website.

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