First PREMIER Bank - Mortgage
Where do potential homeowners spend most of their time? Online. To grab the attention of first-time homebuyers browsing online listings, L&S and First PREMIER Bank launched a mortgage campaign using display banners, search engine marketing and more. Billboards and print advertising supported the campaign. Messaging reinforces the Bank's "Believe in possibility" tagline, urging consumers to picture the possibilities a new home could open for their families.