• Television
  • Outdoor
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First PREMIER Bank - Clouds

It can be tough to stand out in the notoriously competitive (and crowded) financial services industry – but First PREMIER Bank rises above the rest.
This unique illustrated campaign encouraged people to dream a little, then fund a lot, with a personal loan designed to help them FUND Possibility. In addition to targeted TV and radio, the campaign included outdoor, paid digital and social media.

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