Deadwood CVB – Up Your Game
To share how Deadwood has changed over the past few years, the Deadwood Chamber & Visitors Bureau approached Lawrence & Schiller about learning why today’s visitors come to the Black Hills town. We wanted to identify travelers’ motivations for taking a trip to Deadwood and evolve their ideas of it being about more than Wild Bill.
Using this insight to develop new messaging, the creative showcases fresh, modern and meaningful Deadwood experiences, while still paying homage to Deadwood’s historic, rough and tumble roots. Deadwood now invites visitors to come see what’s new – to come up their game.