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DAKOTACARE – Health Insurance is What We Do


The Affordable Care Act changed the individual insurance market in South Dakota, and in order for South Dakota’s Own to compete, it too needed to change. For three decades, DAKOTACARE has been looking out for South Dakotans by offering high-quality coverage with ultimate freedom of provider choice. To market its DAKOTACAREONE individual plan, DAKOTACARE and the creative team at L&S focused on the unique advantages that DAKOTACARE offered over their competitors—it’s a health insurance company.  That’s what they do, unlike their competitors who run big health systems and hospitals.

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