CHRISTUS Health Plan Website Redesign
Health insurance is complicated. So a simple, user-friendly website is a must for users.
L&S and CHRISTUS Health Plan a health insurance provider serving Texas, Louisiana and New Mexico partnered to rethink and redesign CHRISTUSHealthPlan.org, improving the user experience and making health insurance enrollment easier for many different audiences.
The site strategy centered on developing specific user flows for families, seniors on Medicare, those utilizing Medicaid/CHIP and military families looking for coverage. We kept a mobile-first mentality, knowing several target audiences were using phones as their primary browsing device, and developed a robust SEO strategy to compete during online open enrollment searches.
The redesign also included updates to the current member portal, provider search function and long-term planning for future phases of the site¹s evolution.