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Cadillac Jack’s - How Will Your Night Play Out?


L&S began working with Cadillac Jack’s (along with a host of other properties managed by Black Hills Hospitality) earlier this year. We’ve been working with the Deadwood gaming resort in particular to revamp their image and attract a younger audience.
 
Our efforts have included overhauled billboard and print materials, along with a Tier III TV campaign used to promote on going promotions and events as well as to roll out Cadillac Jack’s playful new tagline: How Will Your Night Play Out?

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