Why Industry Knowledge Matters

Why Industry Knowledge Matters


In the world of advertising, we all like to pride ourselves on being techie and up on trends. We all want to be “in the know” on the latest targeting practices, new social platforms and what’s going on with this elusive Generation Z. That said, none of this matters if you can’t apply it to your clients’ industries.

Working with a number of hospitality clients, we jumped at the opportunity to attend the Hilton Worldwide Social Media Roadshow. While we know the ins & outs and dos & don’ts of social media, we were excited to hear from an industry leader like Hilton on how they manage their social media programs with their properties.

Here are just a few of the things we took away:


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