What We’re Reading

What We’re Reading


Looking for a few good books? At L&S, we know that lifelong learners are readers. So here’s a peek into what people are reading around the office:

The Art of the PitchThe Art of the Pitch (Team Wizards)
A great idea will sell itself…right? Here’s what to do when it needs a little help.

Yes, AndYes, And (Jamie H.)
How improvisation can help you embrace failure and break the rules.

A Curious MindA Curious Mind: The Secret to a Bigger Life (Consumer Insights Team)
How to have “curiosity conversations” that can spark something bigger.

The Practical Pocket GuideThe Practical Pocket Guide to Account Planning (Kristin D.)
A quick read on what account planners do and how they do it.

ContagiousContagious: Why Things Catch On (Ryan G.)
Why do people gravitate toward certain products more than others? Great question.

Idea SellingIdea Selling: Successfully Pitch your Creative Ideas to Bosses, Clients and Other Decision Makers (Katie L.)
If you’re not a natural salesperson, this is a great read on the power of persuasion.

The Passion ConversationThe Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing (Jade P.)
How to get people to fall in love with your brand, company or cause.

Everybody WritesEverybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Aubrey K.)
Expert guidance on content creation, marketing and publishing.

Selling the InvisibleSelling the Invisible: A Field Guide to Modern Marketing (Jenna J.)
How to turn prospects into clients – and keep them.

It's My PleasureIt’s my Pleasure: The Impact of Extraordinary Talent and a Compelling Culture (Tom H.)
Advice from the folks at Chick-fil-A on building a standout corporate culture.

Fill your Kindle with these favorites, and tweet us any suggestions you have for what should be next on our reading list.


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