Looking for a few good books? At L&S, we know that lifelong learners are readers. So here’s a peek into what people are reading around the office:
The Art of the Pitch (Team Wizards)
A great idea will sell itself…right? Here’s what to do when it needs a little help.
Yes, And (Jamie H.)
How improvisation can help you embrace failure and break the rules.
A Curious Mind: The Secret to a Bigger Life (Consumer Insights Team)
How to have “curiosity conversations” that can spark something bigger.
The Practical Pocket Guide to Account Planning (Kristin D.)
A quick read on what account planners do and how they do it.
Contagious: Why Things Catch On (Ryan G.)
Why do people gravitate toward certain products more than others? Great question.
Idea Selling: Successfully Pitch your Creative Ideas to Bosses, Clients and Other Decision Makers (Katie L.)
If you’re not a natural salesperson, this is a great read on the power of persuasion.
The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing (Jade P.)
How to get people to fall in love with your brand, company or cause.
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Aubrey K.)
Expert guidance on content creation, marketing and publishing.
Selling the Invisible: A Field Guide to Modern Marketing (Jenna J.)
How to turn prospects into clients – and keep them.
It’s my Pleasure: The Impact of Extraordinary Talent and a Compelling Culture (Tom H.)
Advice from the folks at Chick-fil-A on building a standout corporate culture.
Fill your Kindle with these favorites, and tweet us any suggestions you have for what should be next on our reading list.