Social media can be a crucial aspect of a marketing campaign, and it’s important to know if you’re approaching your social media strategy the right way. A disjointed plan can significantly set you back. Just like with any other business strategy, it’s essential to take a minute every once in a while and look at your strategy as a whole. A social audit is an effective way to double check you’re on the path to success. Below are a few tips.
1. SET GOALS
Every social media strategy should be based on your business goals. When it’s time to do a check of your social media strategy, use your goals as the benchmark to determine if your current strategy is successful or if it needs to be adjusted.
2. GET ORGANIZED
Keep your posting organized. An editorial calendar outlining the timing, platform and content is very helpful to make sure your content is posted on the right space and at the right time. A tracker will also come in handy when performing an audit – it will give you a high level view of your past tactics.
3. CHECK THE BASICS
Check that your business’s basic information is as up to date as possible. If you’ve been successful in inspiring your followers to visit your page to learn more about your business, make sure they have the resources needed to take the next step and contact you.
4. FOLLOW THE DATA
Most social platforms allow you to dip into the analytics on past posts. Not only can you see your highest performing posts, but you can see what day and at what time your posts got the highest reach. Knowledge is power – use the data provided for you to make decisions of what to post and when.
5. KEEP UP WITH THE CHANGES
The social platforms are updating and changing constantly. Make sure you have researched the best practices for the platform you’re using to ensure you are setting yourself and your business up for success.