Oculus Rift at L&S

Virtual Reality Storytelling


At L&S, we have a passion for keeping a finger on the pulse of emerging technologies. Sometimes this means sifting through dense market research. Other times it means playing with some really cool gadgets.

The L&S team recently had a chance to do just that with Oculus Touch. Software engineer Jaden Jerome paid us a visit, turning one of our conference rooms into every gamer’s envy. 

Oculus Touch – the handy peripheral that released earlier this year for the Oculus Rift platform – features a pair of controllers, each with analog joysticks, buttons and triggers. Where before Oculus users could explore environments with limited interactivity, Touch users get a sense of the system’s true potential. 

For our purposes, most of the participants tried out a demo that put users face-to-face with a WALL-E like robot (or Short Circuit if you’re more nostalgia-minded). They learned the basics of how to use the touch controllers as extensions of their own hands, shooting laser pistols and wind-up rockets along the way.

One member of the L&S team opted to shred balloons with a sword, while another tested his mettle on the virtual gridiron – completing quick slants like a seasoned quarterback.


The level of immersion offered by high-end virtual reality headsets is truly astounding. Though the road to optimizing VR has been marked with plenty of stumbling blocks and even charlatans (I’m looking at you, Virtual Boy), the future looks especially bright.

If you’ve doubted whether there’s a viable future in VR, it’s worth seeing how far the technology has come. 

It’s important to note that VR technology has use well beyond gaming. Already, major players in several industries are exploring uses for VR technology. These industries include film, social, art and design, education, science and medicine, tourism, shopping and real estate. And that’s just scratching the surface. 

The team at L&S is already thinking about VR as a legitimate tactic for several clients. Check out our ReBoot podcast on VR to learn more about that. It sure helps to experience the technology first-hand.

There’s huge potential with VR for long-form, immersive storytelling – in addition to quick-hitting fare. In either case, VR allows for new levels of interactivity. And with a projected 52 million VR headsets expected to be in use by 2020, the age of virtual reality may well be here to stay. 


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