ReBoot Episode 103: Rio Tech
It’s the biggest sporting event in the world that we can’t specifically name.
It’s Rio. And it’s center stage for amazing wearable technology to document athletes’ performance, times and even payment transactions. During this Reboot episode, we’ll discuss trends around Rio tech, from Visa payment rings to “smart” kinesio tape. Plus, we’re awarding gold, silver and bronze to our favorite Rio moments and marketers.
Creative Director Kristy Laue also joins to discuss how advertisers can align themselves with global events to stand out and make a splash – without a cease-and-desist, of course.More About ReBoot