Reboot Episode 201: Game On
4 out of 5 households own a video game console, and 42% of Americans play three or more hours per week. And contrary to belief, it’s not just kids and teens: 44% of gamers are female, with the average gamer being 35 years old.
With online and mobile gaming exploding worldwide, Trev and Trav discuss how marketers are leveling up to include strategies to reach these audiences. Software engineer and semi-competitive gamer Brady Laue also joins to share background on the millions of gamers in today’s online universe.More About ReBootListen to all ReBoot Episodes