Everyone loves vacations. So why aren’t Americans taking them? Project: Time Off is a leading national movement by the U.S. Travel Association encouraging Americans to do just that.
The Billion Dollar Vacation Void
More than half (55%) of employees are leaving vacation days unused, leading to worker burnout and even larger balance sheet liabilities that directly affect companies’ bottom lines. In 2015, U.S. employees forfeited 222 million vacation days that couldn’t be rolled over, paid out, banked or used for any other benefit. These lost days add up to $61.4 billion in forfeited benefits across the workforce.
An even bigger bummer: using vacation time has a lot of positive effects. For starters, using vacation yields higher productivity, more positive attitudes towards work, increased happiness, improved mental and physical health and better relationships. Let’s take it a step further, though. Remember those 222 million lost days of vacation time I mentioned earlier? If Americans had used them, it would have meant $223 billion in spending for the United States economy, creating 1.6 million jobs and $65 billion in additional income. According to Project: Time Off, if Americans used just one more day, it would result in $34 billion in total spending for the U.S. economy.
So Why Do We Care?
Now, I know I just dropped a lot of numbers, and you’re probably wondering why on earth an ad agency cares about this.
Here’s why. L&S is passionate about and invested in the travel and hospitality industries. From South Dakota Tourism to community destinations and individual attractions and hotels, we’re committed to promoting everything our state has to offer. We care about our clients’ businesses and want to see them continue to succeed.
L&S also cares about our employees. The advertising industry is fast-paced, exciting and a lot of fun, but it also can lead to long hours. Our team is constantly going the Extra Mile for clients. So we encourage them to take time away; after all, it leads to more productive, creative and dynamic employees.
Now that you’ve got the facts, join us for National Plan For Vacation Day.
January 31 is Plan for Vacation Day, dedicated to inspiring people to take that much-needed break. Set aside some time to decide how you’re going to use your vacation days this year. Talk to friends and family about how you’re going to use those wasted days. Some L&Sers have already gotten a head start on their plans for the year.
- “My husband and I are taking a vacay with my family to the Dominican Republic. Looking forward to the time to relax and refresh in a beautiful place.” – Carly Hegstad, Digital Strategist
- “My family is headed to Bellair Beach, FL, for a week. We rent a house on the beach and just hang out. I’m mostly looking forward to time with family since I live a few hours away from them.” – Marta Lehn, Consumer Insights Coordinator
- “My husband and I are going to Europe. We couldn’t be more excited to visit Vienna, Salzburg, Potsdam and Prague for ten days.” – Erin Weinzettel, Account Executive
- “My husband and I are traveling overseas. We’re going to Iceland, Norway and Denmark for two weeks. Eating and drinking is our favorite part of traveling.” – Heather Krause, Consumer Insights Specialist
- “I’ll be traveling to Ireland in March with my boyfriend and two other couples. Looking forward to learning about a new culture and gaining another perspective.” – Samantha Bucknell, Account Coordinator
- “I have a few vacations planned this year: going to San Diego with my family and fiancé, visiting a cabin in northern Minnesota for my bachelorette party, and I’m getting married in the Black Hills this year!” – Lizzy Cranny, Media Strategist
- “My family is hoping to fly to Portland/Seattle this summer. We’ll also (hopefully) take a weekend to catch a Twins game and travel around the region for the boys’ baseball tournaments.” – Dave Haan, VP of PR/Deployment
- “I’ll be hitting the usual summer spots: Omaha, Minneapolis and then some South Dakota locations for the weekend.” – Derek Soukup, Senior Designer
- “I’m going on my first ever ski trip. Normally, I gravitate toward sunshine and a beach but decided to hit the mountains of Colorado this time with my boyfriend and two other couples.” – Brittany Bunkers, Media Specialist
- “Once my wife and I became empty nesters, we started going on a resort vacation every year – just relaxing with no sightseeing. We’ve visited Myrtle Beach, Phoenix and Palm Springs to name a few.” – Tom Helland, Senior VP Client Relations
- “My husband and I are planning a couples trip to a tropical destination. We’re looking forward to relaxing, warm weather and no responsibilities.” – Carrie Biondi, Director of Business Development
Ready to travel yet? As you plan your vacation, visit some inspiration links to a few of our favorite destinations: