Client onboarding blog 07/17 header

Onboarding: Get Off on the Right Foot

Although a first impression is formed within 3 to 5 seconds, it can take years to change. For this reason, Lawrence & Schiller makes sure a client’s first impression is one that is both positive and results in a long-lasting partnership. When it comes to new client onboarding, L&S makes it a priority that the transition goes as smoothly as possible.

Check out a few best practices we exercise to make sure we’re putting our best foot forward.


Nearly ten years ago, L&S made the jump from a traditional agency structure to client-directed teams with each team acting as its own mini agency. This shift benefits clients as they receive direct access to more resources and the opportunity to build close-knit relationships, while having piece of mind that the team has deep knowledge and experience in the industry. The team is dedicated to the client’s success and will rally around goals, needs, aspirations and ideas to make sure the desired results and business objectives are achieved.


In addition to meeting the team, L&S also hosts a discovery session to learn more about new clients. In this meeting, we listen to where clients have been, the challenges they face and learn about areas of opportunity. We also want to learn more about the brand, talking specifically about who our clients are, what they are not and who they want to be. From here, we’re able to refine the strategy and bring new ideas to kick off a campaign.


At the end of the day, we partner with businesses to not just report on clicks, engagement rates and views, but to truly move the needle when it comes to specific business goals. Whether that’s room nights, traffic counts, sales or jobs filled, we’re ready to report on the metrics that matter most to the bottom line. We even offer Business Intelligence, a real-time media-tracking tool that gives clients access to impressions, clicks and sales 24/7. Our team also utilizes the dashboard to make optimizations, ensuring that all media is performing in accordance with campaign goals.

At L&S, we know you never get a second chance to make a first impression. It’s why we don’t waste the chance to go the Extra Mile from the get-go.

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