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Lottery commercial honored at Telly Awards

Lawrence & Schiller has been awarded a bronze Telly Award at the 38th annual international marketing competition for a video produced for South Dakota Lottery.

It’s good fun to work with clients to produce award-winning work. One could say it’s Jolly Good Fun.

The awarded video features figurines in a miniature holiday village relishing the gently falling snow, which turns out to be dust from freshly scratched-off lottery tickets.

Nostalgia of the holidays was a key concept that helped inspire the campaign’s creative direction. Holiday scratch tickets are fun not just because of the chance of winning a prize, but also excitement and anticipation of the shared experience.

Telly Awards is the foremost award honoring excellence in local, regional and cable TV commercials, web commercials and film & video productions. They are among the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

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