LIVing it Up

LIVing it Up


When we started working with Isis Hospitality back in April of 2014, we were excited to get to know the hospitality management group as well as each of its fourteen properties located in the Black Hills of South Dakota. Little did we know that one year later, they’d have a new name and two (soon to be three new properties) in their portfolio. Here’s a quick year in review with Liv Hospitality:

Bike Week 2014 – Most people are familiar with the annual Sturgis Motorcycle Rally®. However, most people probably don’t realize the amount of preparation that goes into that one crazy week for area businesses. We had a blast working with the two Deadwood properties, Cadillac Jack’s Gaming Resort and Tin Lizzie Casino to prepare for Bike Week 2014.


New Property #1: Hampton Inn – Shortly after Bike Week, Tin Lizzie Casino announced that it would be acquiring the neighboring property, Four Aces Casino and Hampton Inn. While the Tin Lizzie internal team got to work connecting the two buildings and making a number of operational updates, we got to work on messaging.


First Multi-Media Campaign – We were excited to team up with Cadillac Jack’s Gaming Resort on a multi-media campaign starting back in September. The “How will your night play out?” campaign utilized TV, print, outdoor and digital mediums to playfully show the target audience that a night at Cadillac Jack’s is unlike any other.

Hello Starbucks! – Hotel Alex Johnson welcomed a new tenant in October of 2014 when its on-site Seattle’s Best Coffee transitioned into a Starbucks Coffee. Starbucks has been a welcomed addition not only to the historic Hotel Alex Johnson but also to downtown Rapid City.

A New Name – Isis Hospitality made the transition to Liv Hospitality back in December of 2014. Renaming gave Liv a great opportunity to dig into their mission and goals and find a fresh new voice.


New Property #2: Paddy O’Neill’s Irish Pub & Grill in Deadwood – While Paddy O’Neill’s is already a well-known establishment in Rapid City, it was new to the Tin Lizzie Gaming Resort and Deadwood. Early in 2015, the second Paddy O’Neill’s location opened its doors. A new logo for both locations and new marketing efforts helped make this announcement.
It’s certainly been an exciting year all around for the Liv and Lawrence & Schiller teams. As Liv Hospitality looks to open their seventeenth property this spring, we know this next year will be just as noteworthy.

It’s certainly been an exciting year all around for the Liv and Lawrence & Schiller teams. As Liv Hospitality looks to open their seventeenth property this spring, we know this next year will be just as noteworthy.


Subscribe to L&S Blog Updates