Over the years, Lewis Stores have built a solid reputation for their selection of plants, flowers and grills. It has even been said that when Lewis’ garden tents go up, it is a sign that spring has arrived.
With this past winter being an especially tough one, people around here are just longing for spring to arrive, and Lewis’ newest campaign focuses on this very insight.
Working closely with the Lewis Corporate Marketing team, L&S developed TV, outdoor, print, radio & digital elements that feature vibrant color, bold headlines, and repetition of the core idea that “Lewis is the official Sponsor of your Spring & Summer.”
While reinforcing important Lewis brand qualities such as neighborhood and convenience, the Sponsor of Spring message remains the primary focus and is reiterated across the various creative executions and mediums.
The first phase of the campaign launched during the NCAA March Madness basketball tournament and the rest will follow in the coming weeks.
With the hope that the season will finally change soon, Lewis’ Sponsor of Spring campaign will capture attention, making people smile and getting them excited to shop Lewis for their flowers, grills and patio sets.
We look forward to reporting back with news that this effort drove record sales for Lewis’ Lawn & Garden season.